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The Sales and Retention Convention

Sales processes that improve retention and Retention initiatives that drive more sales

Tuesday, 14th November 2017 at 10:00am – Doors open at 9:30am
The Warwickshire Golf & Country Club

Ticket Quantity
Pre-sale SARC Ticket
Best price tickets, limited availability
Early-bird SARC Ticket
Reduced price ticket for early booking, limited availability
Standard SARC Ticket
Full Price ticket

Prices in GBP - UK Pound Sterling

Joining the dots between Membership Sales and Retention is key to the success of your club. 

The Sales and Retention Convention is the only event that connects these two most critical processes, presenting a connected approach to running a health club. 

Founded by Promote Leisure (Dave Reeves) and GGFit (Guy Griffiths), the convention runs every spring and autumn. Dave and Guy are authorities in membership sales and retention, and they are joined by other industry experts to educate and share best practices that you can implement in your club.

Agenda & speakers to be confirmed...

We are working on some great new content for the next Sales & Retention Convention, and will announce the agenda and speaker line-up soon.

Based on feedback from the last convention, we will be looking into leavers and ex-member processes, a critical area to consider for both improving retention and an under-used sales opportunity.

We will also be spending time delving into member data; from a benchmarking and best practice perspective, and what you need to know with the forthcoming GDPR changes in 2018.

You will get a wealth of ideas, tips, and tricks to get more members into your club, and get them to stick around longer. We want to get more members into your club, and help them to get fitter and healthier.

Feedback from previous Sales & Retention Conventions:

  • I liked that they were short sharp sessions and variety of speakers.
  • The overall feeling was of good value and I really appreciate that the slides are shared.
  • The whole day was great, fantastic presenters and relevance, an eye opening experience.
  • Very informative and detailed, would definitely go again.
  • I came away with lots of idea to put in place in my clubs and ideas of what I'd like to change.
  • Great to learn how the focus on how the internet is changing the customer's behaviour and ways we can alter the sales process accordingly.
  • All of the topics were very relevant, lots of lessons to take away both from the presenters and from other attendees.
  • Great idea to split up those from the same organisations onto different tables.
  • A very valuable day, thank you.
  • Really good. Great to see how selling has changed and is more customer-centric. Examples were great, helped understanding. 
  • Extremely helpful with ideas we can take back to site and implement to improve our processes. Also explanations of why we do things, how we measure it and what this means to our business growth.
  • Great ideas to implement for retention and terminology used.
  • Different retention content than heard before, so took lots of notes.
  • Lots of facts and figures, gets you thinking about things more. Clear and Simple charts, Good interaction.
  • Really good overview of sales and retention. Pieced everything together. Perfect for me trying to help up-skill my teams in understanding how the two fit together.

More information about this event

Education v Sponsorship

Terms & Conditions for this event


Starts: Tuesday, November 14th 2017 at 10:00am
Doors open: 9:30am
Ends: 4:30pm

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Timezone: Europe/London
Bookings close: November 15th 2017


The Warwickshire Golf & Country Club
Leek Wootton
CV35 7QT
United Kingdom

Contact details

This event is organized by GGFit.

Visit the website for full details
Telephone 020 7617 7531
Contact the event organizer
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One of the major strengths of The Warwickshire is its location. The club is centrally located in the UK, just outside Warwick and Royal Leamington Spa.

  • Just 5 minutes from M40 Junction 15.
  • Just 15 minutes from M6/M69 Junction 2.
  • 30 minutes from M1 Junction 17.
  • By Rail, 5 minutes from Warwick Parkway Railway Station.
  • Leamington Spa Main Line Railway Station only 15 minutes by Taxi.
  • By Air, 30 minutes from Birmingham International Airport.

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