With the advent of Web 2.0, images, videos and text are produced on a daily basis representing almost every topic of interest to researchers. All of this brings new methodological challenges in how to analyse the content of these communications. Underpinned by traditional media theories and drawing on real world experiences, this workshop examines how the news media and social media shape people's understandings, attitudes and behaviours.

This workshop will introduce you to Content Analysis (CA) using a combination of practical sessions, group discussions and informative slides to take you through the steps involved in setting up and conducting a CA project. The workshop is aimed at University of Glasgow researchers, PhD students, and supervisors who have little or no experience of CA but are looking to research newsprint media and social media, including Youtube videos and images. The workshop draws on Shona Hilton's own area of expertise in conducting rapid response research into contemporary and high profile public health issues and is a highly engaging workshop, so come ready to learn and share. The only requirement is an interest in CA.

As this event is free, no lunch will be provided, however you are welcome to bring along your own lunch, or there are several places to purchase lunch within easy walking distance.