Introduction to Media Content Analysis

Thursday, 20th September 2018 at 10:00am
MRC/CSO Social and Public Health Sciences Unit, University of Glasgow

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Media Content Analysis - Confirmed Place
Free + £0.00 fees

With the advent of Web 2.0, images, videos and text are produced on a daily basis representing almost every topic of interest to researchers. All of this brings new methodological challenges in how to analyse the content of these communications. Underpinned by traditional media theories and drawing on real world experiences, this workshop examines how the news media and social media shape people's understandings, attitudes and behaviours.

This workshop will introduce you to Content Analysis (CA) using a combination of practical sessions, group discussions and informative slides to take you through the steps involved in setting up and conducting a CA project. The workshop is aimed at University of Glasgow researchers, PhD students, and supervisors who have little or no experience of CA but are looking to research newsprint media and social media, including Youtube videos and images. The workshop draws on Shona Hilton's own area of expertise in conducting rapid response research into contemporary and high profile public health issues and is a highly engaging workshop, so come ready to learn and share. The only requirement is an interest in CA.

As this event is free, no lunch will be provided, however you are welcome to bring along your own lunch, or there are several places to purchase lunch within easy walking distance. 

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Starts: Thursday, September 20th 2018 at 10:00am
Ends: 4:00pm

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Timezone: Europe/London
Bookings close: September 19th 2018


MRC/CSO Social and Public Health Sciences Unit, University of Glasgow
Top Floor, 200 Renfield Street
United Kingdom

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This event is organized by MRC/CSO Social and Public Health Sciences Unit, University of Glasgow.

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The MRC/CSO SPHSU is located on the top floor of the Herald Newspaper building at the top of Renfield Street in Glasgow city centre.

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