Joining the dots between Membership Sales and Retention is key to the success of your club. The Sales and Retention Convention is the only event that connects these two most critical processes, presenting a connected approach to running a health club. 

Founded by Promote Leisure (Dave Reeves) and GGFit (Guy Griffiths), the convention runs every spring and autumn. Dave and Guy are authorities in membership sales and retention, and they are joined by other industry experts to educate and share best practices that you can implement in your club.

• The Tour (Dave Reeves)

        Show off your facilities, engage your prospects and the key to successful tours.

• Managing Prospect Data & Processes (Jenni McFaull)

        Understanding sales conversions and industry standards (data from over 2,000 clubs globally).

• Closing More Sales (Dave Reeves)

        Why some prospects don’t sign up? What can you do to help them?

• Keeping Active Members Active (Guy Griffiths)

        The most successful ways of keeping your active members visiting regularly.

• Mystery Shopping Bench-marking (David Hopkins)

        Key insights from shopping and joining 600+ leisure facilities over the last 5 years.

• Re-engaging Absent Members (Guy Griffiths)

        Adopting a zero-tolerance approach to absentees

You will get a wealth of ideas, tips, and tricks to get more members into your club, and get them to stick around longer. We want to get more members into your club, and help them to get fitter and healthier.

Feedback from previous Sales & Retention Conventions:

• Really good. Great to see how selling has changed and is more customer-centric. Examples were great, helped understanding. 
• Extremely helpful with ideas we can take back to site and implement to improve our processes. Also explanations of why we do things, how we measure it and what this means to our business growth.
  
• Great ideas to implement for retention and terminology used.
• Different retention content than heard before, so took lots of notes.
  
• Lots of facts and figures, gets you thinking about things more. Clear and Simple charts, Good interaction.
• Really good overview of sales and retention. Pieced everything together. Perfect for me trying to help up-skill my teams in understanding how the two fit together.