The Sales and Retention Convention

The Sales and Retention Convention

Sales processes that improve retention and Retention initiatives that drive more sales

Tuesday, 14th November 2017 at 10:00am – Doors open at 9:30am
The Warwickshire Golf & Country Club

Event description

Joining the dots between Membership Sales and Retention is key to the success of your club. 

The Sales and Retention Convention is the only event linking these two critical processes, presenting a connected approach to running a health club. 

Founded by Promote Leisure (Dave Reeves) and GGFit (Guy Griffiths), the convention runs every spring and autumn. Dave and Guy are authorities in membership sales and retention, and they are joined by other industry experts to educate and share best practices that you can implement in your club.


  • The Leaving Process, and re-engaging ex-members 
    How to deal with leavers, handle objections, and make spectacular saves. Collect valuable data, and leave the door open for them to return.

  • GDPR: Sink or Swim (Regina Lally & Kellie Peters; Databasix) 
    You can’t learn to swim just reading theory, and data protection is more than ticking a box. We’ll take you through a practical approach to implementing good data protection practice in your club to prepare for GDPR.

  • Leisure Trends (Dr Steven Mann, ukactive)
    The latest ukactive benchmarking figures; what is average in the UK fitness industry, and how you can be better than average.

  • Refining Your Data (Chris Phillips, DataHub)
    Making analysis easier, simpler, and faster. Improve your Sales and Retention through data. 

  • The ABC of Sales KPIs
    How to set simple KPIs so you can improve sales month on month.

  • The XYZ of Retention KPIs
    Understand how to monitor your retention efforts, find out which processes are working, and refine them.

You will get a wealth of ideas, tips, and tricks to get more members into your club, and get them to stick around longer. We want to get more members into your club, and help them to get fitter and healthier.

Feedback from previous Sales & Retention Conventions:

  • I liked that they were short sharp sessions and variety of speakers.
  • The overall feeling was of good value and I really appreciate that the slides are shared.
  • The whole day was great, fantastic presenters and relevance, an eye opening experience.
  • Very informative and detailed, would definitely go again.
  • I came away with lots of idea to put in place in my clubs and ideas of what I'd like to change.
  • Great to learn how the focus on how the internet is changing the customer's behaviour and ways we can alter the sales process accordingly.
  • All of the topics were very relevant, lots of lessons to take away both from the presenters and from other attendees.
  • Great idea to split up those from the same organisations onto different tables.
  • A very valuable day, thank you.
  • Really good. Great to see how selling has changed and is more customer-centric. Examples were great, helped understanding. 
  • Extremely helpful with ideas we can take back to site and implement to improve our processes. Also explanations of why we do things, how we measure it and what this means to our business growth.
  • Great ideas to implement for retention and terminology used.
  • Different retention content than heard before, so took lots of notes.
  • Lots of facts and figures, gets you thinking about things more. Clear and Simple charts, Good interaction.
  • Really good overview of sales and retention. Pieced everything together. Perfect for me trying to help up-skill my teams in understanding how the two fit together.

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