The Sales and Retention Convention

The Sales and Retention Convention

Sales processes that improve retention and Retention initiatives that drive more sales

Tuesday, 14th November 2017 at 10:00am – Doors open at 9:30am
The Warwickshire Golf & Country Club


Dave Reeves of Promote Leisure

David has worked in the leisure industry for 25 years, specialising in the leisure, hotels, well-being, country club and health & fitness sectors. During this time a wealth of experience, contacts and expertise was gained in sales, marketing, operations and customer service.

Dave’s real passion is sales and how the industry can collectively help people who are new to exercise or those with existing goals to achieve them and join leisure facilities. 

Guy Griffiths of GGFit Ltd

Guy describes himself as a Fitness Industry Revolution Consultant. He looks to question the status quo, help to facilitate change, and share and spread the word on member retention initiatives that work. 

Guy spends his time defining retention policy, running interaction coaching workshops for staff, configuring member communication systems, and analysing data for clubs. His own personal goal is to make more people fitter and healthier by getting them to stick around at your health club.

Kellie Peters and Regina Lally (Databasix)

Kellie Peters and Regina Lally are the founding Directors of Databasix. They have worked together since 2004, demonstrating how amazing data can be to those who are not quite sure, a little bit scared or downright terrified of the data they collect.

Together, they developed a people-focused approach to data management, which aimed to improve data quality and encourage ownership at a local level. This approach improved the relevance and robustness of data, and so people at all levels trusted the outputs to make decisions and monitor performance accurately.

Kellie is genuinely excited by data. When you meet her, you’ll see her enthusiasm, and it’s infectious.

Regina studied languages at University and uses those translation skills to make data requirements relevant to people’s everyday roles, making it a little more understandable for everyone.

Dr Steven Mann (ukactive)

As Research Director for ukactive, Steven focuses upon the delivery, feasibility and effectiveness of physical activity promoting interventions delivered from within community environments. As part of this role Steven has published articles providing exercise recommendations for use in the prevention and management of type two diabetes and cardiovascular disease. Steven has led project get ukactive, an investigation aimed at assessing the effectiveness of three different physical activity and exercise interventions in comparison to a control group. Over 1200 participants aged between 30 and 50 years have been involved in the project, across 26 locations in the United Kingdom. 

Chris Phillips (4Global / the DataHub)

Chris is Head of Sales in the Sports Intelligence practice at 4Global.  He has responsibility for the DataHub platform and associated modules and their continued penetration to the Leisure Sector. Working closely with partners and LCO's to ensure the DataHub platform and associated modules deliver value to customers and the sector alike.

Having spent the majority of his career in Leisure, Chris has a Leisure Management degree and both experience as an operator and supplier. Chris joined 4Global in 2016 having spent the previous 9 years working for one of the largest LMS providers in the sector and more recently engaging that supplier as a partner to the DataHub. Chris has a unique perspective on the needs of the partners and the operators within the DataHub platform and the requirements and value the various modules can bring. Previously working on strategic tenders, proposals and strategic refurbishments in a consultative capacity for a variety of clients, Chris brings this knowledge and understanding to his role at 4Global.

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